Theory and Context
16/01/18
Sony Bravia Adverts
Bouncing balls (2005)
- There was 250000 balls in the advert
- It took them two days to filmed
- They filmed it in san francisco
- They did not use CGI because they wanted it to be all real and not to lie to their views.
- They had 24 camera angles which meant they had 24 or more people behind one camera.
- They planned a lot because they only had one take to do everything and they could not mess it up. Also they had to think of a whole new idea that was out of the box.
Paint explosions (2008)
- They filmed in Scotland.
- They used 75000 litres
- They also used 622 bottle bombs
- They used 455 mortars
- They used 57km of copper wire
- They used 1700 detonators
- It took them 4 months to plan as they thought outside the box
- There was a lot of difficult to go though as there were weather was difficult and they only had one shoot at everything. Also someone could have got hurt.
Audience theories
Hypodermic needle theory- The hypodermic
needle model is a
model of communications suggesting that an intended message is directly
received and wholly accepted by the receiver.
Cultivation theory-Cultivation theory examines the
long-term effects of television.The primary proposition of cultivation theory states that
the more time people spend 'living' in the television world
Uses and gratification theory- Uses and gratifications theory is an approach to understanding why and how people
actively seek out specific media to satisfy specific needs.
Reception theory- Reception theory is a version of reader response literary theory that
emphasizes each particular reader's
reception or interpretation in making meaning from a
literary text.
Genre of film
Genre of film is different genres like comedy, horror, sci-fi, adventure and many other genres. Its is also the story-lines and the the emotional response to the film.Most theories of film genre are borrowed from literary genre criticism. also the combinations of film genres like romantic comedy.
Inbetweeners
The story-line is showing how British men gone wild act when they go on holiday. One male portrayed as a geek/nerd because of the way he acts and they way he speaks. Another showed as a leader and the alpha male of the group but also still a nerd in others eyes. They think that they are cool in their eyes. They see females as an objects and nothing more they want to lonely have sexual feeling and not a relationship with these women. They do show off to the males. The film does shows a sexual harassment.
Mad Men
This shows the position women were in at that time and that women had no power during those days. Men abuse their power towards the women. Men are focus on their bodies rather than their minds they are told what to do at the workplace as they are women and probably under paid at their jobs. They have to wear dresses and skirts at the work place.
Old and Modern Adverts
The women in the adverts is dressed like a maid because she is a housewife and that was what they expect of women during those time. The man is wearing a suit meaning he came back from work and he was expecting food on table that is wife made, but she burnt the food. He is expected to bring money home and she expected to have a clean house and ready meals for him. That how it worked in those days. The targets is men that go to work and are tired when they come back from work they need bear.
This Girl can
The target for this advert is women and how they should never be afraid of following their dreams, and that sports is also fun and they should feel confident in their own body and not always for competition. Its for people to feel fearless while they are having fun.
Genre of film
Genre of film is different genres like comedy, horror, sci-fi, adventure and many other genres. Its is also the story-lines and the the emotional response to the film.Most theories of film genre are borrowed from literary genre criticism. also the combinations of film genres like romantic comedy.
Inbetweeners
The story-line is showing how British men gone wild act when they go on holiday. One male portrayed as a geek/nerd because of the way he acts and they way he speaks. Another showed as a leader and the alpha male of the group but also still a nerd in others eyes. They think that they are cool in their eyes. They see females as an objects and nothing more they want to lonely have sexual feeling and not a relationship with these women. They do show off to the males. The film does shows a sexual harassment.
Mad Men
This shows the position women were in at that time and that women had no power during those days. Men abuse their power towards the women. Men are focus on their bodies rather than their minds they are told what to do at the workplace as they are women and probably under paid at their jobs. They have to wear dresses and skirts at the work place.
Old and Modern Adverts
The women in the adverts is dressed like a maid because she is a housewife and that was what they expect of women during those time. The man is wearing a suit meaning he came back from work and he was expecting food on table that is wife made, but she burnt the food. He is expected to bring money home and she expected to have a clean house and ready meals for him. That how it worked in those days. The targets is men that go to work and are tired when they come back from work they need bear.
The target for this advert is women and how they should never be afraid of following their dreams, and that sports is also fun and they should feel confident in their own body and not always for competition. Its for people to feel fearless while they are having fun.
Axe commercial
These two adverts are different. The 'sweet not smell' advert is unreal and childish as it shows two females that are security's at the airport smell the man which is very unlikely to happen in real life. The second advert 'find your magic' shows a couple in a bed smelling each other which is more appropriate
and more real life than the first advert. The adverts shows the different seniors.
Grime group
The group name is astroid boys. There are a lot of different people speaking in the radio interview the leader of the group and the interviewer. There is a narrator also one other group member. The interviewer is very loud and is asking questions for people that don’t know what grime is. The leader of the group called astroid boys is telling him that grime is 140bpm and that it is also apart of hip-hop. He says that grime is not just music its culture and the older people might not just understand. There are music we know playing in the background (popular music) music from the band as well, they also cut in different sounds and effects fading in music in the background. They are recording outside on the streets because he showing him where the music came from.
Comments
Post a Comment