Research

27/11/17
A brand

A name given to a product, a brand has to have a distinguishes design to others.

A logo

A logo is a symbol or other small design adopted by an organization to identify its products, uniform, and vehicles

A slogan

A slogan is a short and striking or memorable phrase used in advertising.

I think Nike is the most successful logo on the four that I picked because everyone where’s it and it very much liked by everyone  

He first one I picked is very simply and the blue on white is very basic and expected of gap whereas if they changed it but it would have been something different.

The FedEx colours do not go together they are very bright colours that do not match also the way the big writing is not great.

28/11/17
shoes

I decide to make a range of advertising for a shoes packing, I choose the shoe packing because it is very easy to create a shoe packing as it is only a shoe box. It will be a bit channelling to create a 30 sec advert. I will use bright colours to capture he people eyes and since they only will see the box the box has to catch their eye colours like white, blue or red. My favourite brand is Nike so this is why I have chosen the name kike for my shoes brand. Another name I would like for a pair of shoes is crown I have choose that name because it’s creative.   The box will probably be the same shape and size as a normal she box. 

28/11/17
file types

12/12/17
Website

https://www.nike.com/gb/en_gb/?cp=euns_kw_bra!uk!goo!core!c!e!nike!208877609923&gclid=EAIaIQobChMIx7DY__vy1wIVz73tCh0tswUfEAAYASAAEgKFdPD_BwE&gclsrc=aw.ds

This website is called Nike it sells shoes mainly but it also sells clothing. The range of colours grabs the attention of anyone that comes on to the website, the layout of the website. There is no colour scheme, they have a range of different colours. None of the heading are the same font or the same size. The different font and size is important because they make it bold. It is very easy to read naturally font. The images are the most attractive and eye catching. There is some space, it is important for websites to have space and for it not to look like there is too much information on the website. The images on the home page has captions on the top of every picture. It is very easy to get around the website.

What makes a good websites?

A good website has a vibrant colours which relate to the website. The colour scheme does not always has to match you can have a different colours and it can still go well together. The website has to stand out compared to other websites. A good website has to be easy to read and not have too much information because it will over flow. Images need captions on it to explain it. Also you have to be able to get around the website easily.

08/01/18

Visualising

A typical person who will buy my product is people who like designer shoes. These people are age range of 12-30 there income might not be that much, some might have jobs others parents will buy it for them. They are mix male and females are very aware of the new brand of shoes. They also might be into hip-hop or pop music .They live at home most likely.

That are probably going out with these shoes and feel fresh with a new pair of shoes. Shoes are an important part of teenage life so teenagers usual look at people shoes.

They will wear these shoes when going out. They are walking carefully and confidently. They are watching where they walk.

Bright colours to catch the person eye, the logo has to be attention-grabbing. They are in an urban place they will be in the city .There are bigger brands which are very know to the shoes world which they might associate with.


09/01/18
Research video 

This is the video that I looked at to give me ideas on my shoe advert that I will be making. This advert is has everything that I want in my advert. This is for a running shoes but mine is for style but the conceit is the same so I deicide to get some ideas from it. 

08/01/18
Mood Board

This is my mood board to brain storm and get a feel about for my audience and what they would like. I put things in there that people who would buy my shoes would like. Hip hop is a big part of young culture so people associate it with high brand shoes to feel fresh. I also have celebrities on there because they also have a large impact of teenagers and people look but to them and their fashions sense people copy what they wear and follow their fashion day to day. I also have a couple of shoes up there that I like to wear and feel that they look nice. People wear shoes to feel like they want to stand out.

16/01/18

Guinness advert

Target audience

• Lads
• Age range 25-40
• Working class/middle class
• mulit colour
• People that will find the humour in the advert

History

• They have made a lot of humour adverts
• The plot line is always different.

Use of slogan

“Good things come to those who want”

• This means Guinness takes a long time to pour so that’s where the slogan came from because you have to wait for it so it relate to the advert.

Use of humour

• Its use of humour is extreme as the adverts is more about evolution and not about Guinness itself. So you have to fine the humour in it yourself.

Use of visual effects

• This visuals effects is strong on this advert because you laugh and you see the evolution which is kind of crazy.

Colour and Type

This my colour and type test I used colours from my mood board and only picked four colours. I picked different fronts with different colours on the fonts. I liked how all of them looked them all match with the colours but the fonts were hard to choose from because there were so many and the colours are vibrant and eye catching to someone who wants to buy shoes. This help me figure out what colours and type go together.

18/01/18
Good and Bad Logo's 

The toys-rus logo is bright and colourful as the shop is for kids so it attractions them and it’s something they cannot miss. The font is different and bubble. 

Apple is very well know so the logo is recognize and it is simply as it is an apple. It is black with an white background. This logo is basic and unoriginal the lazy font with blue and the big writing is not very effective. With a yellow dot on top of the I, blue and yellow do not complement each other.

Innovate layout designers 

Paul rand has designed this for IBM there logo was plain and simple and he changed the logo to something creative. This puzzle is called rebus where they play around with the letter meaning. It’s a corporate identify that Paul made. IMDB is 43 years old logo. Paul Rand was born Peretz Rosenbaum was born in Brooklyn, New York in 1914. As Orthodox Jewish law.

Josh Shepherd story boarding 

Josh shepherd is a freelance storyboard artist based in LA. He works mostly in feature films these days, but he also has ten years of experience storyboarding Tv commercials and music video.  

This is the list of films that he has story board for.