Evaluation

Evaluation


My Logo

My log is different to professional logos because I had less time to create it and professions logos most likely have bright colours to attrite  the audience whereas mine is dark but the tittle is bold I feel. My logo is suitable for my target audience because it for young teens and kids and I feel that’s what my logo comes across as. Also the tittle is very eye catching. I used illustrator which I had used before so it was not that hard getting used to the software. I used the shapes tool to get the stars the inside stars have blue and the rest is black. I also put the two stars on either side of them so there a big one in the middle. The font on my logo is basic and simply which is needed in my logo because the whole logo is laid back so I did not want to put a bold title.



My Radio Advert

     My radio advert is a shoes called Stars which is aimed at young teens who are into hip hop who like to go out and have fun with their friends. I used Bruno mars and Cardi B finesse which is a big hip hop song and my audience is young teens and they are in to hip hop which they can relate so they have some relation to the product. I did not put any sound effects because I wanted to put shoes but it not work with the advert the steps did not sound convincing. The speech was simply but effect and will draw people into the product. I had never used audition before but it was kind of easy to get the hang of and editing it was too  I had to cut off the bits I did not like and also lonely choose 30 sec of the song which was hard. I edit by fading the music in and out at the ends I mixed it in the end. It was kind of difficult because I had to write enough speech to fit 30 seconds it came out short so I had to spread it out.  
My Packaging 


     My packaging is very bright and eye catching, my target audience is young teens and they are very colour based. So I decide to make it very colourfully so people noticed it. The type is very bold italic because I wanted people to see the name of the brand and logo. The packaging is made for my shoe box so I had to make the writing different sides so when you flip it it’s the right way around and each side different style of the logo and font and size is different too. The colours pink and blue go very well together the black bold writing on top. I used Photoshop which I had used before so I had all the skills to create the packaging. I had to look at other design to create mine so I look at other designs like Nike and other shoes company’s theirs where very appealing and their target audience is very clear who it is. 


My Advert
My TV advert is about my product Stars the shoes and packaging.my sister was the main character on this advert. I used a shoe box that I had before and put my logo on. I filmed my video at home with my phone because I did not have a camera so there was not much camera angles or sizes. There a story behind it, so the shoe box is outside (deliver guy left) so she opens the door and the shoe box with the logo on it and immediately knows what shoes it is so she is very excited. Once she goes in she see the shoes and is very happy. She puts it on and walks around in them. I edit it on premier pro and I had used it before so I knew my way around it. My advert is portrait because i forgot to turn my phone around and make it landscape. 


My Poster 


My poster looks professional because the colour scheme is basic and eye catching to people who are walking passed. For example Nike is a big company and the posters are similar to mine but the colour scheme might be more basic. My poster is suitable for my target audience because they are young and are into vibrate colours that catch their eye, my audience is young and they like style and I think that what my poster brings. I used Photoshop which was very easy for me as I have used it before. I had to copy the picture and then I edited out the picture on the bus stop and replaced it with my logo also had to add addition text. I resize my logo and added the bring colours with the gradated tool. I would have improve it by adding more text that would make them buy it. The most successful thing is the bright eye catching colour. 


Animation 

My animation is link to my product, my logo spins in the middle of the page. A question appears on the page with a green yes bottom and a pink no bottom. My logo is still on the page but at the bottom, my logo is still big on the page. so when the animation starts you have a choice of pressing yes or no and if you press yes then stars appear on the pages a lot of then and if you press the no bottom then a lot of boo!! appears on the page.i experimented a lot before starting the animation and i got the hang of it first. i would have improved it by making the question a bit more detailed and maybe making my logo appear when the person presses the yes and no bottom also a background would also look ever appealing. 


website design











My website meets the target audience by the colours that i choose the red which stands out and is very bold. The typography is low key and white as the background colour already stand out. This would appeal to my target audience because they are young kids and teens who need things that catch their eye and i believe that my website does that. My website is three pages home, shoes and about.This is my website my logo is in the upper left Conner it stands out with the red background there are three pages one is the home page and two other pages. There is a slogan on the front page "it’s always shoe o'clock somewhere". I choose to put red on the top and button of the website because the colour is bold. It was a bit difficult using a new software but I got the hang of it. The white middle is important because if I carry on I would have but the shoe packaging there. Put my shoe advert in the page shoes and my poster in the about to show what i have for my product.













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