Production

12/12/17

Shoes

Nike kike

I decide to make a range of advertising for a shoes packing, I choose the shoe packing because it is very easy to create a shoe packing as it is only a shoe box. It will be a bit channelling to create a 30 sec advert. I will use bright colours to capture he people eyes and since they only will see the box the box has to catch their eye colours like white, blue or red. My favourite brand is Nike so this is why I have chosen the name kike for my shoes brand. Another name I would like for a pair of shoes is crown I have choose that name because it’s creative.   The box will probably be the same shape and size as a normal she box.


18/01/18
logo

This is my logo it has stars because the I've decide to call my shoes stars. i choose the colours black and purple because i want the colour of the packaing to be bright so i choose low key colours for my logo. there a big star in the middle and orginal i was going to keep it like that but then i added the other stars and i wanted to do something instaed of adding four big stars so i changed the sizes on them. i think the logo stands out with the dark colours and well look good with the shoe box.

Animation 

Website 

This is my website my logo is in the upper left Conner it stands out with the red background there are three pages one is the home page and two other pages. There is a slogan on the front page "it’s always shoe o'clock somewhere". I choose to put red on the top and button of the website because the colour is bold. I was a bit difficult using a new software but I got the hang of it. The white middle is important because if I carry on I would have but the shoe packaging there.

Poster 

This is my poster we had to advertise it somewhere so i decide to put it on a bus stop. i got my logo and put it in photoshop and i used the gradient tool to use those two colours i added writing to the buttom and also added a shoe so people could know its a shoe advertisement and not for anything else. i used orange and yellow because they are colurs that stand out and my logo is black so it is bold. the writing could have been bigger as well.

TV Ad

My TV advert is about my product Stars the shoes and packaging.my sister was the main character on this advert. I used a shoe box that I had before and put my logo on. I filmed my video at home with my phone because I did not have a camera so there was not much camera angles or sizes. There a story behind it, so the shoe box is outside (deliver guy left) so she opens the door and the shoe box with the logo on it and immediately knows what shoes it is so she is very excited. Once she goes in she see the shoes and is very happy. She puts it on and walks around in them. I edit it on premier pro and I had used it before so I knew my way around it. My advert is portrait because i forgot to turn my phone around and make it landscape.